Awarding Institution: 

Awarded by University of Sunderland, UK

Full Time Duration: 
3 years
Intake Dates: 
Please refer directly to the respective SEGi campus

Description

Marketing is an essential part of a business and its discipline is required for enormous success in the modern business environment. Understanding the basic and escalating needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing.

The Bachelor of Arts (Hons) in Business and Marketing Management enables students to develop knowledge to understand and analyse a business within a regional, national and international framework.  The degree enhances communication and problem solving skills that are often required in the marketing industry. Graduates will ready to fulfill the expectations of the employers with the education and practical skills gained throughout the course. 

Career Opportunities

With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the Human Resources, Marketing, Operations, and/or administration. 

Entry Requirements

  • Foundation in Commerce,
  • STPM (2 principles),
  • Pre-University,
  • A-Levels,
  • UEC
  • or equivalent qualification.

Programme Modules

Year 1Year 2Year 3
  • Learning From Practice & Reflection
  • Core Business Skills
  • Principles of Marketing
  • Accounting for Business and Management
  • Understanding the Global Environment
  • Organisation Studies
  •  Business Ethics
  • Operation Management
  • Introduction to Strategic Management
  • Marketing Intelligence
  • Marketing Communications
  • Marketing Management
  • Business Research Dissertation 1
  • Corporate Strategy
  • Critical Issue in Marketing
  • Industrial Placement
  • Business Research Dissertation II
  • Consumer Psychology
  • E-Marketing